tv campaign: “turn your house into the marketing campaign faster” TiVo. Great TV “features: china calls: gray po: Spanish nationality Fiberoptic neighbors at home. creative concept: fantastic television. associated with superheroes. comic world. marks: TiVo. fantastic television. claim:” entertainment sees the light “four shipments, direct marketing exercise. creating covers, personal and infographics explaining the action that we will develop. origin TiVo TiVo superpowers tv t. v Super Christmas supervillains. Creative Direction: Idea Hotel Art Direction: Menta Creativos Illustration: Jose Manuel Hurtado
- Shipping 1. Comic Title: TIVO. The fantastic television. Entertainment sees the light. Subhead comic: The origin of TIVO. Cover image: In this first shipment will TIVO the main protagonist. We need to introduce our personage. We will also give a central role to the light we give away. Argument comic: In this first comic book origins TIVO be counted. From where applicable. His superpowers. Be presented to their fellow adventurers. And they argue the meaning of light. Gadget gift: The gift that accompany this first shipment will be a lead bulb. When the shipment arrives can be seen as a flash of light out of the mailbox.
- FREE 2. Comic Title: TIVO. The fantastic television. Subhead comic: TIVO’s superpowers. Cover image: The protagonist is TIVO and all superpowers (HD and 3D custom recorder, smart search, recommended to “like” “do not like”). Argument comic: In this comic, TIVO show all his superpowers to combat boredom. Gadget gift: The gift that accompany this second shipment will be a box filled with jars blandiblup. Each of the boats will TIVO written a superpower. Also, add a superhero costume with logo TIVO.
- Shipping 3. Comic Title: TIVO. The fantastic television. Subhead comic: TIVO against supervillains. Cover image: The character is super TIVO and all enemies (“Roll Man”, “The woman cake”, “Boredom man”). Argument comic: TIVO fully armed (HD and 3D custom recorder, smart search, recommended to “like” “do not like”), fight against their enemies. Gadget gift: The gift that accompany this third shipment will be a flashlight that will simulate a TIVO remote.
- Shipping 4. Comic Title: TIVO. The fantastic television. Subhead comics: superheroes Christmas. Cover image: The protagonist is TIVO, Santa Claus and the Three Kings. The three characters are characterized of Super Heroes. Argument comic: TIVO, Super Super Kings and Santa Claus are giving TIVO throughout the city. We see these Super Heroes fight his enemy: boredom and enter houses arguing that TIVO is the best gift of Christmas. Gadget gift: The gift that accompany this fourth shipment will be a Santa Claus hat with the logo of a crown of TIVO and Wise with the logo of TIVO.